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Bernd H. Schmitt

  • 9300
    Citations
  • 46
    h-index
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
1994 …2024

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  • 2 Article
  • 0 Editorial
  • 0 Review article
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  • 2013

    Consumer experience and experiential marketing: A critical review

    Schmitt, B. & Zarantonello, L., 2013, Review of Marketing Research. Malhotra, N. (ed.). p. 25-61 37 p. (Review of Marketing Research; vol. 10).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    160 Citations (Scopus)
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