50 Years of JCR

Bernd Schmitt, June Cotte, Markus Giesler, Andrew T. Stephen, Stacy Wood

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Consumer Research
Volume51
Issue number1
DOIs
Publication statusPublished - Jun 1 2024

ASJC Scopus Subject Areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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