Our Journal, Our Intellectual Home

Bernd H. Schmitt, June Cotte, Markus Giesler, Andrew T. Stephen, Stacy Wood

Research output: Contribution to journalEditorialpeer-review

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)633-635
Number of pages3
JournalJournal of Consumer Research
Volume47
Issue number5
DOIs
Publication statusPublished - Feb 1 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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