Tutorials in consumer research

Darren Dahl; Eileen Fischer; Gita Johar; Vicki Morwitz

doi:10.1093/jcr/ucw022

Tutorials in consumer research

Darren Dahl, Eileen Fischer, Gita Johar, Vicki Morwitz

Columbia Business School

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English
Pages (from-to)	199
Number of pages	1
Journal	Journal of Consumer Research
Volume	43
Issue number	2
DOIs	https://doi.org/10.1093/jcr/ucw022
Publication status	Published - Aug 2016

ASJC Scopus Subject Areas

Business and International Management
Anthropology
Arts and Humanities (miscellaneous)
Economics and Econometrics
Marketing

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10.1093/jcr/ucw022

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title = "Tutorials in consumer research",

author = "Darren Dahl and Eileen Fischer and Gita Johar and Vicki Morwitz",

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AU - Johar, Gita

AU - Morwitz, Vicki

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Tutorials in consumer research

ASJC Scopus Subject Areas

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