When your business model is in trouble

Research output: Contribution to journalArticlepeer-review

28 Citations (Scopus)
Original languageEnglish
JournalHarvard Business Review
Volume89
Issue number1-2
Publication statusPublished - Jan 2011

ASJC Scopus Subject Areas

  • Business and International Management
  • General Business,Management and Accounting
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

McGrath, R. G. (2011). When your business model is in trouble. Harvard Business Review, 89(1-2).