@article{6b811bc395974382bbf8afbfb088fbfc,
title = "Better Marketing for a Better World",
author = "Chandy, {Rajesh K.} and Johar, {Gita Venkataramani} and Christine Moorman and Roberts, {John H.}",
note = "Funding Information: The authors thank the many individuals who assisted in the genesis, development, and execution of this issue. Lauren Block, Pradeep Chintagunta, Eileen Fischer, George John, Page Moreau, Harald van Heerde, and Amelia Whitelaw offered thoughtful comments on a previous version of this editorial. We also interviewed Eileen and Harald along with Mike Hanssens, Don Lehmann, Debbie MacInnis, Raj Srivastava, and Jerry Zaltman for their insights early in the process. Sanghyeok (Eric) Park, Eli Sugerman, and Sanjana Rosaria provided invaluable research assistant work. At the AMA, Matt Weingarden, TJ Anderson, Michelle Kritselis, and Marilyn Stone kept the whole show on the road to make the special issue and our promotional efforts happen. Finally, the JM ERB and AEs worked in overdrive to support the constructive treatment of the many submissions we received, as did the guest AEs we recruited to help us. We benefited from the involvement of almost two dozen scholars who spoke at the AMA and ACR events we used to generate interest in the special issue. We are grateful to the AEs and advisory board members who completed our survey to assess the state of the field. Thank you all for helping us create a better world. The author(s) received no financial support for the research, authorship, and/or publication of this article.",
year = "2021",
month = may,
doi = "10.1177/00222429211003690",
language = "English",
volume = "85",
pages = "1--9",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "American Marketing Association",
number = "3",
}