The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category

Laurette Dubé, Bernd H. Schmitt

Producción científica › revisión exhaustiva

18 Citas (Scopus)

Huella

Profundice en los temas de investigación de 'The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category'. En conjunto forman una huella única.

Psychology

Social Sciences