Résumé
In this article I extend real options theory to technology positioning projects and specify how the relationship between boundary conditions and uncertainty influences the value of a technology option, as well as the appropriate timing of its exercise. I also take a strategic perspective on uncertainty itself, concluding that option value can be amplified by investments to shift boundaries, ideally in ways that are idiosyncratic to the firm.
| Langue d'origine | English |
|---|---|
| Pages (de-à) | 974-996 |
| Nombre de pages | 23 |
| Journal | Academy of Management Review |
| Volume | 22 |
| Numéro de publication | 4 |
| DOI | |
| Statut de publication | Published - oct. 1997 |
ASJC Scopus Subject Areas
- General Business,Management and Accounting
- Strategy and Management
- Management of Technology and Innovation
Empreinte numérique
Plonger dans les sujets de recherche 'A real options logic for initiating technology positioning investments'. Ensemble, ils forment une empreinte numérique unique.Citer
McGrath, R. G. (1997). A real options logic for initiating technology positioning investments. Academy of Management Review, 22(4), 974-996. https://doi.org/10.5465/AMR.1997.9711022113