A real options logic for initiating technology positioning investments

Rita Gunther McGrath

doi:10.5465/AMR.1997.9711022113

A real options logic for initiating technology positioning investments

Rita Gunther McGrath

Columbia Business School

Résultat de recherche › examen par les pairs

593 Citations (Scopus)

Résumé

In this article I extend real options theory to technology positioning projects and specify how the relationship between boundary conditions and uncertainty influences the value of a technology option, as well as the appropriate timing of its exercise. I also take a strategic perspective on uncertainty itself, concluding that option value can be amplified by investments to shift boundaries, ideally in ways that are idiosyncratic to the firm.

Langue d'origine	English
Pages (de-à)	974-996
Nombre de pages	23
Journal	Academy of Management Review
Volume	22
Numéro de publication	4
DOI	https://doi.org/10.5465/AMR.1997.9711022113
Statut de publication	Published - oct. 1997

ASJC Scopus Subject Areas

General Business,Management and Accounting
Strategy and Management
Management of Technology and Innovation

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10.5465/AMR.1997.9711022113

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A real options logic for initiating technology positioning investments

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ASJC Scopus Subject Areas

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