From the editors-elect: Meaningful consumer research

Darren Dahl; Eileen Fischer; Gita Johar; Vicki Morwitz

doi:10.1086/676452

From the editors-elect: Meaningful consumer research

Darren Dahl, Eileen Fischer, Gita Johar, Vicki Morwitz

Columbia Business School

Research output: Contribution to journal › Editorial › peer-review

17 Citations (Scopus)

Original language	English
Pages (from-to)	iii-v
Journal	Journal of Consumer Research
Volume	41
Issue number	1
DOIs	https://doi.org/10.1086/676452
Publication status	Published - Jun 2014

ASJC Scopus Subject Areas

Business and International Management
Anthropology
Arts and Humanities (miscellaneous)
Economics and Econometrics
Marketing

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From the editors-elect: Meaningful consumer research

ASJC Scopus Subject Areas

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