From the editors-elect: Meaningful consumer research

Darren Dahl, Eileen Fischer, Gita Johar, Vicki Morwitz

Research output: Contribution to journalEditorialpeer-review

17 Citations (Scopus)
Original languageEnglish
Pages (from-to)iii-v
JournalJournal of Consumer Research
Volume41
Issue number1
DOIs
Publication statusPublished - Jun 2014

ASJC Scopus Subject Areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

Cite this

Dahl, D., Fischer, E., Johar, G., & Morwitz, V. (2014). From the editors-elect: Meaningful consumer research. Journal of Consumer Research, 41(1), iii-v. https://doi.org/10.1086/676452