Making sense from (apparent) senselessness: The JCR lens

Darren W. Dahl; Eileen Fischer; Gita V. Johar; Vicki G. Morwitz

doi:10.1093/jcr/ucx097

Making sense from (apparent) senselessness: The JCR lens

Darren W. Dahl, Eileen Fischer, Gita V. Johar, Vicki G. Morwitz

Columbia Business School

Research output: Contribution to journal › Editorial › peer-review

6 Citations (Scopus)

Original language	English
Pages (from-to)	719-723
Number of pages	5
Journal	Journal of Consumer Research
Volume	44
Issue number	4
DOIs	https://doi.org/10.1093/jcr/ucx097
Publication status	Published - Dec 1 2017

ASJC Scopus Subject Areas

Business and International Management
Anthropology
Arts and Humanities (miscellaneous)
Economics and Econometrics
Marketing

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10.1093/jcr/ucx097

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title = "Making sense from (apparent) senselessness: The JCR lens",

author = "Dahl, {Darren W.} and Eileen Fischer and Johar, {Gita V.} and Morwitz, {Vicki G.}",

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AU - Morwitz, Vicki G.

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Making sense from (apparent) senselessness: The JCR lens

ASJC Scopus Subject Areas

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