Relevance - Reloaded and Recoded

Bernd H. Schmitt, June Cotte, Markus Giesler, Andrew T. Stephen, Stacy Wood

Research output: Contribution to journalReview articlepeer-review

17 Citations (Scopus)
Original languageEnglish
Pages (from-to)753-755
Number of pages3
JournalJournal of Consumer Research
Volume48
Issue number5
DOIs
Publication statusPublished - Feb 1 2022

ASJC Scopus Subject Areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

Cite this

Schmitt, B. H., Cotte, J., Giesler, M., Stephen, A. T., & Wood, S. (2022). Relevance - Reloaded and Recoded. Journal of Consumer Research, 48(5), 753-755. https://doi.org/10.1093/jcr/ucab074