Relevance - Reloaded and Recoded

Bernd H. Schmitt; June Cotte; Markus Giesler; Andrew T. Stephen; Stacy Wood

doi:10.1093/jcr/ucab074

Relevance - Reloaded and Recoded

Bernd H. Schmitt, June Cotte, Markus Giesler, Andrew T. Stephen, Stacy Wood

Columbia Business School

Research output: Contribution to journal › Review article › peer-review

17 Citations (Scopus)

Original language	English
Pages (from-to)	753-755
Number of pages	3
Journal	Journal of Consumer Research
Volume	48
Issue number	5
DOIs	https://doi.org/10.1093/jcr/ucab074
Publication status	Published - Feb 1 2022

ASJC Scopus Subject Areas

Business and International Management
Anthropology
Arts and Humanities (miscellaneous)
Economics and Econometrics
Marketing

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10.1093/jcr/ucab074

Cite this

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title = "Relevance - Reloaded and Recoded",

author = "Schmitt, {Bernd H.} and June Cotte and Markus Giesler and Stephen, {Andrew T.} and Stacy Wood",

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language = "English",

volume = "48",

pages = "753--755",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

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T1 - Relevance - Reloaded and Recoded

AU - Schmitt, Bernd H.

AU - Cotte, June

AU - Giesler, Markus

AU - Stephen, Andrew T.

AU - Wood, Stacy

PY - 2022/2/1

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M3 - Review article

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VL - 48

SP - 753

EP - 755

JO - Journal of Consumer Research

JF - Journal of Consumer Research

IS - 5

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Relevance - Reloaded and Recoded

ASJC Scopus Subject Areas

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