Relevance - Reloaded and Recoded

Bernd H. Schmitt; June Cotte; Markus Giesler; Andrew T. Stephen; Stacy Wood

doi:10.1093/jcr/ucab074

Relevance - Reloaded and Recoded

Bernd H. Schmitt, June Cotte, Markus Giesler, Andrew T. Stephen, Stacy Wood

Columbia Business School

Producción científica › revisión exhaustiva

17 Citas (Scopus)

Idioma original	English
Páginas (desde-hasta)	753-755
Número de páginas	3
Publicación	Journal of Consumer Research
Volumen	48
N.º	5
DOI	https://doi.org/10.1093/jcr/ucab074
Estado	Published - feb. 1 2022

ASJC Scopus Subject Areas

Business and International Management
Anthropology
Arts and Humanities (miscellaneous)
Economics and Econometrics
Marketing

Acceder al documento

10.1093/jcr/ucab074

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