Relevance - Reloaded and Recoded

Bernd H. Schmitt; June Cotte; Markus Giesler; Andrew T. Stephen; Stacy Wood

doi:10.1093/jcr/ucab074

Relevance - Reloaded and Recoded

Bernd H. Schmitt, June Cotte, Markus Giesler, Andrew T. Stephen, Stacy Wood

Columbia Business School

Résultat de recherche › examen par les pairs

17 Citations (Scopus)

Langue d'origine	English
Pages (de-à)	753-755
Nombre de pages	3
Journal	Journal of Consumer Research
Volume	48
Numéro de publication	5
DOI	https://doi.org/10.1093/jcr/ucab074
Statut de publication	Published - févr. 1 2022

ASJC Scopus Subject Areas

Business and International Management
Anthropology
Arts and Humanities (miscellaneous)
Economics and Econometrics
Marketing

Accès au document

10.1093/jcr/ucab074

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Citer

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AU - Giesler, Markus

AU - Stephen, Andrew T.

AU - Wood, Stacy

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