Stimulating creativity in groups through mental simulation

Elaine M. Wong, Laura J. Kray, Adam D. Galinsky, Keith D. Markman

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Abstract

A growing literature has recognized the importance of mental simulation (e.g., imagining alternatives to reality) in sparking creativity. In this chapter, we examine how counterfactual thinking, or imagining alternatives to past outcomes, affects group creativity. We explore these effects by articulating a model that considers the influence of counterfactual thinking on both the cognitive and social processes known to impact group creative performance. With this framework, we aim to stimulate research on group creativity from a counterfactual perspective.

Original languageEnglish
Pages (from-to)111-134
Number of pages24
JournalResearch on Managing Groups and Teams
Volume12
DOIs
Publication statusPublished - 2009

ASJC Scopus Subject Areas

  • Business, Management and Accounting (miscellaneous)
  • Organizational Behavior and Human Resource Management

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