Research output per year
Research output per year
- 14 results
Search results
-
2024
50 Years of JCR
Schmitt, B., Cotte, J., Giesler, M., Stephen, A. T. & Wood, S., Jun 1 2024, In: Journal of Consumer Research. 51, 1Research output: Contribution to journal › Article › peer-review
Open Access -
Will We Be the Last Human Editors of JCR?
Schmitt, B., Cotte, J., Giesler, M., Stephen, A. T. & Wood, S., Oct 1 2024, In: Journal of Consumer Research. 51, 3, p. 451-454 4 p.Research output: Contribution to journal › Editorial › peer-review
1 Citation (Scopus) -
2022
Relevance - Reloaded and Recoded
Schmitt, B. H., Cotte, J., Giesler, M., Stephen, A. T. & Wood, S., Feb 1 2022, In: Journal of Consumer Research. 48, 5, p. 753-755 3 p.Research output: Contribution to journal › Review article › peer-review
Open Access18 Citations (Scopus) -
2021
Our Journal, Our Intellectual Home
Schmitt, B. H., Cotte, J., Giesler, M., Stephen, A. T. & Wood, S., Feb 1 2021, In: Journal of Consumer Research. 47, 5, p. 633-635 3 p.Research output: Contribution to journal › Editorial › peer-review
4 Citations (Scopus) -
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
Jedidi, K., Schmitt, B. H., Ben Sliman, M. & Li, Y., Sept 2021, In: Journal of Marketing. 85, 5, p. 22-41 20 p.Research output: Contribution to journal › Article › peer-review
23 Citations (Scopus) -
2020
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Swaminathan, V., Sorescu, A., Steenkamp, J. B. E. M., O’Guinn, T. C. G. & Schmitt, B., Mar 1 2020, In: Journal of Marketing. 84, 2, p. 24-46 23 p.Research output: Contribution to journal › Article › peer-review
Open Access287 Citations (Scopus) -
2019
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
de Bellis, E., Hildebrand, C., Ito, K., Herrmann, A. & Schmitt, B., Dec 1 2019, In: Journal of Marketing Research. 56, 6, p. 1050-1065 16 p.Research output: Contribution to journal › Article › peer-review
Open Access55 Citations (Scopus) -
2013
Consumer experience and experiential marketing: A critical review
Schmitt, B. & Zarantonello, L., 2013, Review of Marketing Research. Malhotra, N. (ed.). p. 25-61 37 p. (Review of Marketing Research; vol. 10).Research output: Chapter in Book/Report/Conference proceeding › Chapter
160 Citations (Scopus) -
2001
Creating local brands in multilingual international markets
Zhang, S. & Schmitt, B. H., Aug 2001, In: Journal of Marketing Research. 38, 3, p. 313-325 13 p.Research output: Contribution to journal › Review article › peer-review
103 Citations (Scopus) -
1999
The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category
Dubé, L. & Schmitt, B. H., May 1999, In: Psychology and Marketing. 16, 3, p. 211-224 14 p.Research output: Contribution to journal › Article › peer-review
18 Citations (Scopus) -
1996
Time perceptions in service systems: An overview of the TPM framework
Green, L. V., Lehmann, D. R. & Schmitt, B. H., 1996, In: Advances in Services Marketing and Management. 5, C, p. 85-107 23 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
1995
Language and visual imagery: Issues of corporate identity in East Asia
Schmitt, B. H., 1995, In: Columbia Journal of World Business. 30, 4, p. 28-36 9 p.Research output: Contribution to journal › Article › peer-review
46 Citations (Scopus) -
Managing corporate image and identity
Schmitt, B. H., Simonson, A. & Marcus, J., Oct 1995, In: Long Range Planning. 28, 5, p. 82-92 11 p.Research output: Contribution to journal › Article › peer-review
87 Citations (Scopus) -
1994
Managing Corporate and Brand Identities in the Asia-Pacific Region
Schmitt, B. H. & Pan, Y., 1994, In: California Management Review. 36, 4, p. 32-48 17 p.Research output: Contribution to journal › Article › peer-review
122 Citations (Scopus)